It must be admitted that humanity has witnessed an incredible period of change – good and bad – around the world in recent years. Taken by a wave of transformations, the world moves toward a future of blurred image, blurred by its own unpredictability.
Sensitive to our surroundings, the Pantone Color Institute – in partnership with the English brand of Twinings teas – has launched the new natural optimism color, or Natural Optimism. The idea was consolidated due to the increased depression among the British after events such as the Brexit and terrorist attacks in the country.
